Newsletters for sale
Buy an email newsletter with an engaged audience and a working sponsorship or paid-subscription model. We verify subscriber counts, open and click rates, and revenue directly from the email platform and payment processor.
Multiples are asking price ÷ trailing 12-month net profit.
Newsletters on the market now
Every listing is vetted and its financials verified before it goes live.
Sold#89440Newsletter, News & Education
Why buy a newsletter?
An audience you own
Email doesn't depend on a social algorithm. Subscribers can be reached directly every time you publish.
Premium sponsorship rates
Niche newsletters with engaged readers command high CPMs from sponsors who want a specific audience.
Lean to operate
Most newsletters are run by one editor with a curation or writing workflow and a handful of tools.
What to check during due diligence
We verify the financials before listing, but every buyer should understand the specific risks of newsletters. Unlocked listings include the data you need for each of these checks.
- Open and click rates, measured without inflated bot opens
- Subscriber acquisition sources and cost
- Sponsor concentration and repeat-booking rate
- List hygiene and deliverability history
- Whether the voice depends on the current writer
- Platform (e.g. beehiiv, ConvertKit, Substack) and migration requirements
How much do newsletters sell for?
Newsletters typically sell for 2.5x–4x annual net profit. The median multiple across the 1 listing in this category on Exit Spring is 3.0x. Growth, age, traffic diversity and how easily the business transfers move a listing up or down that range.
Frequently asked questions
How are newsletters valued?+
Profitable newsletters generally sell for 2.5x to 4x annual net profit. Engagement matters as much as list size: a smaller list with strong open rates is often worth more than a large, disengaged one.
Will subscribers stay after a change of ownership?+
Most do when the format and quality stay consistent. Sellers often introduce the new owner and stay on for a transition period, which we agree as part of the sale.
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Selling a newsletter?
Find out what it's worth in minutes, then list it in front of verified buyers.