Content and affiliate websites for sale
Buy a website that earns from display advertising and affiliate commissions. Content sites are among the most hands-off online businesses. We verify traffic in Google Analytics and earnings in the ad network and affiliate dashboards before listing.
Multiples are asking price ÷ trailing 12-month net profit.
Content and affiliate websites on the market now
Every listing is vetted and its financials verified before it goes live.
Sold#91882Finance, News & Education
Why buy a content website?
Low operating overhead
No inventory, no customers to support. The main costs are content, hosting and occasional technical upkeep.
Compounding search traffic
Well-researched articles can rank and earn for years, and each new piece adds to the site's authority.
Easy to delegate
Writers, editors and SEO freelancers can run the whole content pipeline with light oversight.
What to check during due diligence
We verify the financials before listing, but every buyer should understand the specific risks of content websites. Unlocked listings include the data you need for each of these checks.
- Traffic history through recent Google algorithm updates
- Share of traffic from organic search versus social, direct and referral
- Earnings concentration by page and by affiliate program
- Backlink profile quality and any paid or manipulative links
- Content quality, originality and use of AI-generated content
- Ad network (e.g. Mediavine, Raptive) eligibility after transfer
How much do content websites sell for?
Content websites typically sell for 2.5x–4x annual net profit (often quoted as 30–45x monthly). The median multiple across the 1 listing in this category on Exit Spring is 3.0x. Growth, age, traffic diversity and how easily the business transfers move a listing up or down that range.
Frequently asked questions
How much is a content website worth?+
Content and affiliate websites typically sell for 30 to 45 times monthly net profit, roughly 2.5x to 4x annual. Sites with diversified traffic, stable rankings and several income streams earn the higher multiples.
What are the biggest risks with content sites?+
Search algorithm updates and changes to affiliate commission rates. Look for sites that held traffic through recent Google updates and don't rely on a single affiliate program.
How much time does a content site take to run?+
Many are run in a few hours per week by an owner who manages freelance writers. The unlocked listing shows the current owner's time commitment and workflows.
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