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Free valuation calculator

What is your online business worth?

Estimate the value of your website, eCommerce store, Amazon brand, SaaS or app in 60 seconds, using the same profit multiples buyers use.

$15,000
Estimated valuation
Likely sale price range
$538,560 – $685,440
Midpoint value
$612,000
Applied multiple
3.4x

This is an estimate based on annual net profit and typical market multiples. Your final valuation depends on diligence of your financials, traffic, and transferability.

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How online businesses are valued

Online businesses are priced as a multiple of annual net profit. Start with your average monthly net profit over the last 12 months, multiply it by 12, then apply a multiple that reflects how risky and transferable the business is.

The formula

Valuation = average monthly net profit × 12 × multiple

Example: $15,000/month × 12 = $180,000 annual profit. At a 3.5x multiple, the business is worth about $630,000.

Some parts of the market quote multiples monthly instead: a content site “selling at 40x” is priced at 40 times monthly profit, which is about 3.3x annual. Always check which one a buyer or broker means.

Typical multiples by business model

These are typical ranges for profitable, owner-operated online businesses. Where yours falls depends on the factors below.

Business modelTypical multiple
Amazon FBA2.5x–4.5x annual net profit
eCommerce2.5x–4x annual net profit
SaaS3x–6x annual net profit (or a multiple of ARR)
Content & affiliate sites2.5x–4x annual net profit (often quoted as 30–45x monthly)
YouTube channels2x–3.5x annual net profit
Amazon KDP2x–3.5x annual net profit
Apps2.5x–4.5x annual net profit
Newsletters2.5x–4x annual net profit
Subscription businesses3x–5x annual net profit

What raises or lowers your multiple

Raises value
  • Two or more years of stable or growing profit
  • Diversified traffic and revenue sources
  • Recurring revenue (subscriptions, retainers, repeat customers)
  • Clean, verifiable books and a documented P&L
  • Written SOPs and a business that runs with little owner time
  • Owned assets: trademarks, email list, supplier contracts
Lowers value
  • Declining profit or traffic over the last 6–12 months
  • Dependence on one product, client, channel or platform
  • Owner-centric operations that are hard to hand over
  • Recent algorithm hits, account warnings or policy issues
  • Messy or unverifiable financials
  • Short operating history (under 12 months)

How to increase your valuation before you sell

  1. Clean up your books. Separate personal and business expenses and prepare a monthly P&L for the last 12–24 months.
  2. Document everything. Write SOPs for fulfillment, content, ads and support so a buyer can see the business runs without you.
  3. Reduce concentration. Add a second traffic source, product line or supplier before listing.
  4. Show momentum. Buyers pay for trajectory. Listing after a few months of growth usually lifts the multiple.

Read more in our guide to preparing your business for sale and how online business multiples work.

Frequently asked questions

How much is my website worth?+

Most profitable websites and online businesses sell for between 2x and 5x their annual net profit. A site earning $5,000 a month in net profit ($60,000 a year) would typically be valued at roughly $120,000 to $300,000, depending on its business model, age, growth and how easily it can be transferred to a new owner.

How do you calculate the value of an online business?+

Take the average monthly net profit over the last 12 months, multiply by 12 to get annual profit, then apply a multiple based on the business model and risk. Buyers adjust the multiple for growth trend, age, traffic diversity, owner involvement and the quality of the financial records.

What is the difference between net profit and SDE?+

Net profit is revenue minus all business expenses. Seller's discretionary earnings (SDE) adds back the owner's salary and one-off or personal expenses run through the business. Small online businesses are usually valued on net profit after add-backs, which is effectively SDE.

Why do SaaS and subscription businesses get higher multiples?+

Recurring revenue is more predictable than one-off sales, so buyers take on less risk. Low churn, high gross margins and sticky customers mean the same dollar of profit is worth more.

Is the calculator's number what I'll sell for?+

It's an estimate based on typical market multiples. The final price depends on diligence of your financials and traffic, current buyer demand and negotiation. Submit your business for a free, expert valuation from our team.

Does it cost anything to get a valuation or list my business?+

No. The calculator and our expert valuation are free and there's no obligation to list. We only charge a success-based commission if your business sells.

Want an expert valuation?

Submit your business and our team will review your numbers and give you a free, no-obligation valuation.

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