Insights on buying & selling online businesses
Guides, valuation deep-dives, and weekly market updates from the Exit Spring team.
How to Sell a Content Website in 2026: Value, Google Risk and Moving Ad and Affiliate Accounts
Content sites fell to 6.7% of new listings in 2026. What they sell for, how Google updates hit price, and how Mediavine, Raptive and Amazon accounts move.
How to Buy an Online Business With an SBA Loan in 2026: Rules, Down Payment and Requirements
The median SBA loan to buy a business was $700,000 in FY2025. The October 2026 rules, 10% down, 1.25x coverage and which online listings qualify.
Buying an Online Business in 2026: What to Pay, What to Check, How to Finance It
The median online business asked $98,543, or 2.58x profit. What to pay, what to check, SBA loan rules from Oct 2026, escrow and the deal documents.
How to Sell an Amazon FBA Business in 2026: Value, Account Transfer, Inventory and Tax
Amazon FBA brands asked a median 2.67x profit. How to price yours, move Seller Central and Brand Registry, count inventory and plan for DD+7 payouts.
How to Sell a SaaS Business: Multiples, Retention, Code and Tax (2026)
Small SaaS businesses asked a median 3.33x profit. Retention benchmarks, code ownership, Stripe and AWS handovers, and the QSBS stock-sale case.
How to Sell a Shopify Store: Valuation, Transfer and Every Account That Moves (2026)
Shopify stores asked a median 2.42x profit. How to price yours, transfer ownership, move Shopify Payments, Meta and Klaviyo, and close.
Seller Financing and Earnouts: How to Structure an Online Business Sale (2026)
Seller financing vs earnouts for online business sales: 2026 interest floors, SBA rules, default steps and what each offer is worth today.
Taxes When Selling an Online Business: What Sellers Pay in 2026
A Texas couple selling a $600,000 Shopify store owes about $84,700 in federal tax. How Form 8594 allocation, non-competes, seller financing, entity type, state tax and residence change the bill.
How to Sell a Newsletter: Valuation, Platform Transfers and the Subscriber List (2026)
Small newsletters sell for $1 to $10 a subscriber. Here is how buyers price them, how to move beehiiv, Substack and Stripe accounts, and what the law says about handing over the list.
How Long Does It Take to Sell an Online Business? (2026 Data)
Median days on market for 2,679 sold online businesses, by year, type and size, plus a worked timeline from submission to a finished handover.
Online Business Valuation Multiples by Business Type (2026 Data)
Asking multiples from 2,667 sold online businesses by type: SaaS, Amazon FBA, KDP, content sites, YouTube, plus how age and size move the number.
Online Business Due Diligence Checklist
44 checks buyers run before buying an online business, how to verify each one at the source, checks by business type, and what sellers should prepare.
How to Value an Online Business
Most online businesses sell for 2 to 3 times annual profit. How to work out SDE, convert old monthly multiples, and see what pushes your number up or down.
How Much Is a YouTube Channel Worth?
Most monetized YouTube channels sell for 12 to 36 times monthly profit. Here's what moves that multiple, a worked example, and how the transfer works.
How to Sell an Online Business From Outside the US
Live outside the US? How to sell your online business to a US buyer: escrow, bank accounts that work, fees, taxes, scams to avoid and getting paid fast.
7 Things to Do Before You List Your Business
A little preparation can increase your sale price and shorten time-to-close. Start here.