Subscription businesses for sale
Buy an online business built on recurring revenue, from replenishment eCommerce and subscription boxes to apps, SaaS and paid newsletters. We verify MRR, churn and cohort retention from the billing platform before listing.
Multiples are asking price ÷ trailing 12-month net profit.
Subscription businesses on the market now
Every listing is vetted and its financials verified before it goes live.
New Listing#97242Health & Fitness, Lifestyle
Sold#96416Personal Care, Wellness
Sold#89440Newsletter, News & Education
Sold#90233SaaS, Hospitality
Sold#95105Beauty, Supplements
Why buy a subscription business?
Revenue you can forecast
Recurring billing turns each month's revenue into a baseline for the next, which lowers risk and supports higher multiples.
Higher customer lifetime value
Subscribers buy again automatically, so each acquired customer is worth more than a one-time buyer.
Clear metrics to improve
Churn, average order value and upgrade rates are measurable levers a new owner can work on from day one.
What to check during due diligence
We verify the financials before listing, but every buyer should understand the specific risks of subscription businesses. Unlocked listings include the data you need for each of these checks.
- Monthly churn and cohort retention curves
- Failed-payment recovery and involuntary churn
- Customer acquisition cost and payback period
- Pricing history and any recent discounts inflating subscriber counts
- Billing platform and whether subscriptions transfer cleanly
How much do subscription businesses sell for?
Subscription businesses typically sell for 3x–5x annual net profit. The median multiple across the 5 listings in this category on Exit Spring is 3.0x. Growth, age, traffic diversity and how easily the business transfers move a listing up or down that range.
Frequently asked questions
Why do subscription businesses sell for higher multiples?+
Recurring revenue is more predictable than one-off sales, so buyers take on less risk. Businesses with low churn and strong retention typically sell for 3x to 5x annual net profit.
Do subscriptions transfer to the new owner?+
Yes. Subscriptions billed through platforms like Stripe, Recharge or the App Store move with the business. Our migration team makes sure billing continues without interruption.
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Selling a subscription business?
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